Our philosophy
luis ella this is me Luisella Ströbele expressing my individual style - in this spirit I design favorite pieces with exclusive photo prints. With a wink and a smile, we transfer poetic fantasy onto solid basics. Poetic creativity becomes wearable fashion.
At luis ella Atelier, we are aware of our responsibility - for us, making fashion means creating fairly and sustainably! Following this mission, luis ella presents itself as an easy to wear, feel good fashion label. The result is witty, wearable, feminine fashion made in Berlin - quick to steal your heart.
About me
Luisella Ströbele studied design at UdK Berlin and RCA London. The designer has built her career at renowned agencies in New York, Amsterdam, Hamburg, and London. Driven by a passion for interdisciplinary work, she started her own fashion label featuring photographic motifs. Her designs were selected by the Museum of Modern Art MOMA New York for the 'Destination Berlin' exhibition.
From 2009-2024, she designed and led together with fashion designer Barbara Kristen icke,BERLIN.
In 2025, she launched her own label luis ella. The hallmark of her feminine collection is the exclusively photographed city and landscape scenes, which make the models true eye-catchers. Thanks to the perfect fit and the artistic photo prints, each piece of clothing tells its own surprising story. Poetically graceful landscapes, native animals, colorful urban structures, or photographic patterns reflect the positive feeling of life from Luisella.
The luis ella collection is inspired by the special moments in the designer's everyday life, her love for nature, her garden, the sea, the countryside of her childhood, and beautiful places she discovers while spending time with her family. From this, the stories she tells in her current collection develop. Those who wear the flowing skirts, flattering dresses, or snug T-shirts with the artistic prints carry her creativity and zest for life with them and should be prepared to be approached on the street about it.
Our philosopphy of expressing local colour in its own unique, non-mass produced way has found soul mates all over the world.
A lot of well-being in my fine sustainable fashion wishes the designer, Luisella Ströbele.