Responsible Creation

Creating fashion under fair conditions, crafting beauty with a good feeling. We continue to follow this vision today, combining sustainable materials with sophisticated design.

New collections are created twice a year in the Berlin studio. We only produce the pre-ordered quantity of goods, so we have almost no surplus after each season. Efficient use of materials, durability, and timeless design are the most sensible measures to conserve our resources.

Digital Photo Printing

Our photo-printed fabrics come from Bavaria and Italy and are certified STANDARD 100 by OEKO-TEX®.

The colors used are GOTS-approved inks from Europe. Water consumption has been reduced through a water recycling system.

Viscose: ECOVERO™ by Lenzing: sustainable and environmentally friendly with EU Ecolabel

Cotton: 100% cotton from controlled organic cultivation (organic cotton)

Regional and sustainable

We take responsibility in selecting our partners. For us, personal contact and shared values play a central role.

Sustainability and regionality determine our entire production chain: starting with high-quality, ecological materials, the environmentally friendly printing process, to manufacturing in medium-sized craft businesses and avoiding long transport routes.

Our packaging and printed products carry the "Blue Angel" seal.

Shipping is done via DHL go green.

The electricity provider is Lichtblick, green electricity.

Fair Production

Luisella accompanies every production step. The companies in Poland, with which we have been collaborating for many years, have the expertise to meet the special demands of the collections: "We have found partners who bring the skill and enthusiasm for their craft that our collections need."

This is not mass production, but is created by hand in small batches. For example, the hand cutting, where the photographic motif is precisely placed on the cut. Since our fabrics are valuable, we pay attention to efficient cutting and minimal waste.

Maintain and repair

The most sustainable approach is to pay attention to quality and to wear a favorite piece for a long time. To implement the idea of longevity, we recommend following our care instructions.

Those who choose their clothing carefully will wear the piece more consciously, take better care of it, and will not want to part with it. That’s why we repair or alter items and offer luis ella clients the opportunity to reach out to us with your wishes!

We are happy to help!

Local Cooperation

Berlin Manufacture "factura"

Our bag series is produced in the Berlin Manufacture "factura". In artisanal workplaces, people who are impaired in their performance find a relaxed and stimulating work environment for professional rehabilitation.

Do Good - Charity Shirt

With the purchase of one of our charity shirts, 5 euros per shirt go to a non-profit foundation, such as the children's and youth organization "Die Arche" or "Doctors Without Borders". Our goal is to contribute and help together with our friends.

*Circularity scan by Julia Kline, Sustainability Strategist!